Buzzfiled compiled data and findings revealed that Hip Hop covers 29% of overall on-demand streaming last 2014. Rock came in 2nd at 25%, Pop 3rd at 21% to be followed by EDM at 7% and Country at 6%. Buzzfeed studies also show that Hip Hop dominated the first quarter of 2015 as well.
In Spotify, 4 out of 5 top streamed albums are of Hip Hop genre which are as follows: Drakes’ “If You’re Reading This Its Too Late”, Kendrick Lamar’s “To Pump a Butterfly”, J. Cole’s “2014 Forest Hills Drive” and Big Seans’ “Dark Sky Paradise.” Aside from the top 4 albums, 1/3 of the 14 albums that made it to high rank on the Billboard 200 happen to be Hip Hop albums – The soundtrack for the hiphopera TV series “Empire” and “The Album of Nothing” by Wale are few of the albums that, aside from the ones previously mentioned, made it to the top 30%.
They say that young age is one of the many factors that helped Hip Hop genre skyrocket to top positions in the charts. In the study made by GMI Market Research handed over by Buzzfeed News, the average age of Spotify users is 28, 32 for Pandora, 34 for iTunes, 42 for SiriusXM and 43 for terrestrial radio.
Another factor is that Hip Hop fans are fond of talking about music. 28% of EDM fans discuss music with their peers – 27% for Hip Hop fans, 21% for Rock fans and 17% for Pop fans.
Lastly, Hip hop has a habit of allowing the audience to listen to their music for free.