Donda by Kanye West and Roc Nation by Jay Z has recently announced their partnership.
According to the announcement made by the Life + Times, “Kanye West‘s creative house DONDA enters into partnership with Roc Nation to manage all DONDA Music. The partnership will focus on Mr. West’s international recording brand and worldwide touring ventures.”
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce [their] dreams and ideas,” Kanye West said at the time DONDA was announced. “I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist[s], doctors, scientist, teachers.”
West also added that the company will comprise of 22 divisions that aim to make products and experiences that people want and can afford.
Donda, a design company announced the Yeezy in 2012, has worked with different famous brands like Louis Vuitton, Adidas and Nike. It has worked as well on album packaging and tour designs for other R&B and hip-hop artists like 2 Chainz, Pusha T, Lil Wayne and even Kanye West and Jay Z on their Watch The Throne campaign.
On the other hand, Jay Z founded Roc Nation in 2008 which has worked in management, merchandising, music, film as well as television of various artists like Jay Z, Shakira, Rihanna, J. Cole and Timbaland. Aside from this, it has expanded to create Roc Nation Sports, an agency working with Robinson Cano and Kevin Durant, among others.
Roc Nation will focus more on managerial responsibilities in this partnership specifically overseeing West’s international touring ventures and recording brand.
Peps Final Say
Wow that is a massive move for both Jay Z and Kanye West. This partnership will certainly move the culture and their respective brands to a brand new heights. I have been amazed that they have not done a business venture like this sooner given their popularity and international exposure.